Course Specialization

Industry Ready Digital Marketing Strategist

Master Digital Marketing & Grow Brands Online
From Strategy to Sales — Become a Digital Marketer.
Turn Creativity into Conversions.
Analytics Dash
Ads Manager
SEO Intelligence
Analytics Dash
Ads Manager
SEO Intelligence
Automation
Workspace
Funnel
Automation
Workspace
Funnel
Program Duration

6 Months + 2 Months Internship

Total Duration: 8 Months

Course Fee

₹ 45,000/-

Enroll Now

What You Will Learn

SEO & SEM
Social Media Marketing
Google Ads & Analytics
Content Marketing & Email Marketing
100% Internship Guarantee
100% Placement Assistance

Master performance marketing from measurement frameworks to AI-driven automation and scaling.

Measurement & Search Intelligence

Marketing Funnels & Customer Journey (TOFU, MOFU, BOFU)
Tracking Setup: GTM, GA4 Events & Server-side Integration
Privacy, Consent Mode & Data Compliance (GDPR/CCPA)
Technical SEO, Topic Clusters & Search Optimization

Ads, AI & Industry Tools

Performance Marketing: Meta Ads & Google Ads (Search + PMax)
Audience Targeting, Retargeting & Smart Bidding Strategies
AI Strategy, Automation & Workflow Integration
Data Analysis, ROI Tracking & Performance Optimization

IRAS Syllabus Breakdown

A comprehensive technical roadmap designed to transform you into an AI-Native Full Stack Architect.

Phase 1

The Measurement Framework

Goal: 100% Tracking Accuracy
  • Google Tag Manager: No-code tracking for containers and triggers
  • GA4 Mastery: Custom events and "Exploration" reports
  • Server-Side Tracking: Bypassing browser limits with Meta CAPI
  • Privacy & Compliance: Consent Mode and GDPR architecture
Phase 2

Performance Marketing Ad Engine

Goal: Mastering Ad Algorithms
  • Meta Ads: "Power 5" strategy and Advantage+ campaigns
  • Google Ads: PMax structure and AI-driven bidding strategies
  • Retention: Building Lookalikes (LAL) and custom retargeting funnels
  • Bidding: Target CPA and ROAS optimization frameworks
Phase 3

Technical SEO & Search Intelligence

Goal: Owning the Organic SERP
  • On-Page Technicals: Core Web Vitals and JSON-LD Schema
  • Semantic SEO: Entity-based search and Topic Clusters
  • AI Search: Preparing for Search Generative Experience (SGE)
  • Competitor Audits: Ahrefs mastery and backlink cleanup
Phase 4

AI Strategy & Marketing Automation

Goal: Scaling with AI Efficiency
  • Prompt Engineering: Market research and media planning with LLMs
  • Workflow Automation: Connecting Zapier/Make.com to Ad Platforms
  • Lead Scoring: Using AI to automatically rank lead quality
  • ROI Trends: Identifying hidden ROI using AI data analysis models
Phase 5

The "Industry Ready" Tool Stack

Goal: Tool Proficiency for the Modern Strategist
Category Must-Master Tools
AnalyticsGA4, Microsoft Clarity
Media BuyingMeta Ads Manager, Google Ads Editor
SEOAhrefs, Screaming Frog
ReportingLooker Studio (Live Dashboards)